About Us

Welcome to Bridal Elegance DSM! 

We are a small family owned business that prides itself on impeccable customer service combined with the industry's best designer fashions.  

Our store was opened by Rhonda, who has had a love for bridal for decades and her daughter, Melissa, who grew to love the business. Together the idea of Bridal Elegance formed after searching for the perfect wedding dress and wanting a local store that focused on brides and their weddings combined with a personal touch and extraordinary customer service.  Marvin, who was Rhonda's husband of 30 years, and Derek, their son, created their dream with their own hands.  Together, they spent countless hours building our dressing rooms, painting and creating a home for our brides to find their perfect dress at.  

 

As you can see in the picture above, we celebrated Rhonda and Marvin's 30th wedding anniversary in Mexico.  We believe in our store so much that all of the wedding attire from dresses to tuxedos to jewelry was purchased from Bridal Elegance.  

 

We have built this store as a family filled with love and joy, our employees continue on that tradition by treating each one of our brides as our own family.  Once you purchase with us, you're forever part of the Bridal Elegance family. 

 

We hope that you'll find we're a full service bridal boutique.  Our goal is to help you find your wedding dress, accessories, bridesmaid dresses, mother's dresses, flowergirls and tuxedos all in one place.  

We have been recognized by our brides on multiple venues such as Des Moines's Best Bridal Store, The Knot's Best of Weddings and nominated by The Brides magazine as one of the country's top local bridal boutiques.

 

We look forward to assisting you, because we truly care about you and your special day! 

 

The Deers 

Love Letters

Achievements
The Knot Best of Weddings
2012
2014
2016
2018

"If you are looking for attention to detail, 5 star service and a listening ear...then look to this amazing bridal salon. Haley understood that I was coming in with less than a month until my wedding. She took the time to listen to me and knew exactly the type of dress to pull for me. I have a severe eating disorder and body dismorphia so finding a dress was going to be a huge mental challenge for myself. Haley stepped right in and made the process smooth and I was able to focus on the detail of each dress and not the size number. The owner was a breath of fresh air to work with when I had my fitting. She helped me to see the beauty in myself. She was outstanding and I couldn't have asked for a better bridal experience!"

Elizabeth

"I had an amazing experience at Bridal Elegance. They had several of the dresses I had found online, so I made the two hour trip and was so glad I did! Rhonda did an amazing job of helping me find the perfect dress and was awesome at pinning each and every dress I tried on. I'm so excited for my dress to arrive in May and would definitely recommend Bridal Elegance for their awesome customer service and wedding dress selection!"

Morgan

Bridal Elegance DSM 2791 100th Street, Urbandale, Iowa - 515.276.1374

  • w-facebook
  • Instagram - White Circle